Problem

In a typical working week, people spend on average 5 hours and 41 minutes per day sitting at their desk. Since they spend long time in front of the desk sitting, work efficiency gets lower.

CNN Money also suggested the average UK citizen checks their smartphone 28 times a day – and many, significantly more. Apps – particularly social media ones – have been designed by their creators to be deliberately addictive, rewarding our habits of ‘just checking’ for notifications and to see if friends or celebrities have updated their profiles.

Goal / Solution

‘ritari’ suggests desk with interactive screen connected to personal account via mobile to organize user’s space easily. The screen on the side of desk will assist them, such as their instant notepad instead of post-it. Connecting with phone directly to the screen, it minimize unneccessary watch of phone. Also user can organize their stuff with visualized icons represented.

Target audience

Primary target
  • Age group: 20s~30s
  • Gender: N/A
  • Lifestyle: Tech savvy
  • Education: Above college
  • Occupation: Office worker
  • Technical level: Intermediate
Secondary target
  • Age group: 20s~30s
  • Gender: N/A
  • Lifestyle: Minimalism
  • Education: Above college
  • Occupation: Software engineer
  • Technical level: Intermediate

Persona

Jennifer Diaz
  • Age: 32
  • Occupation: Office worker
  • Family: single
  • Location: San Francisco
  • Lifestyle: Minimalism
User story

Jennifer goes to work around 9am. She starts her day with a cup of coffee to wake herself up. When she sits down to her station, she put her cellphone out and charge it in case of low battery.
Her work is through computer, so she stay on her desk for most of her work hour. On her desk not only the computer on the center of it, there are her files, family photo, and calender with scheduler. She sometimes distracted by her phone, aker she do something through phone.

John Amber
  • Age: 34
  • Occupation: Software engineer
  • Family: Single
  • Location: San Francisco, CA
  • Lifestyle: Focused
User story

John works as a sokware engineer at a ecommerce company in San Francisco. He start his day checking his meeting schedule from his phone. He has 4-5 meetings a day. Meeting time is not always same, so he needs to keep track on them during his work time. However when he focuses on his project, he does not check his phone and sometimes he misses some alert from it. He belongs to several project and need to organize project by project.

Alicia Moreira
  • Age: 28
  • Occupation: Freelance designer
  • Family: Single
  • Location: Berkely, CA
  • Lifestyle: OCD
User story

Alicia works as a designer, and most of time she works on freelance job. Unlike her friends goes somewhere else like cafe to work, she prefer her home to work because it is her own space that perfectly organized fit for her. Aker her husband goes to work, she starts her day with watering her rosemary. She oken forgets to water it, and it is 3rd rosemary in 3 month, and she wants to keep it longer this time. While she is working some idea for personal idea popped up, and she tried to write it down right away but post-it was not in place where it should be.

Task Flow

Task 1 - Notepad

Turn on the main screen
|
Scribble idea
|
Save / set color
|
Share with other device

Task 2 - Connect phone

Turn on the main screen
|
Place mobile phone on the station
|
Automatically connect to music, photo,
and calender station

Visual Concept

Sketch
Medium fidelity wireframe
Final concept design

Logo design

Sketch
Digital exploration
Final logo
Logo Anatomy

Logo style guide

Logo
Logo monochrome